This shopping centre pizzeria design is the Alice Pizza in Somma Lombardo, in the province of Varese, inside the town’s shopping centre. The franchisee asked arcHITects to adapt the brand’s pizza al taglio format to a unit on the mall gallery, with a counter at the front and a seated dining room behind it. The studio developed the layout with the brand, prepared the construction drawings and followed the works up to the opening in 2023.

Counter on the gallery

The counter faces the gallery under a suspended oak fascia with the backlit Alice logo. It is clad in vertical oak boards, with a refrigerated drinks display set into the front and a glass case for the trays of pizza on top. Behind it, a white brick-effect wall carries the neon “Che gusti vuoi?” and the small finishing ovens. A brass-framed glazed partition next to it shows the kitchen and the deck ovens.

A dining room in green

Beside the counter the unit opens into a dining room with deep green walls. Black wooden chairs, round and square oak tables and a long high table with stools offer different ways to sit. Above the high table a red neon reads “Mangia con le mani”, between two brass pendant lamps, and the brand’s food photographs hang in oak frames along the walls.

Graphic wall and floor

A freestanding wall between counter and dining room is covered in white brick-effect tiles painted with the brand’s black food pictograms around the square Alice Pizza logo. A glazed opening in the same wall looks back towards the counter. The dining room floor is laid in small black-and-white patterned tiles, which mark the seating area off from the gallery floor.

Light

White track spotlights run along the ceiling of the dining room. Over the counter, glass and brass pendant lamps hang in line with the display case.

The studio has also designed the Alice Pizza takeaway in Gavirate, on the food court of the Campo dei Fiori shopping centre. Read more about the studio behind this shopping centre pizzeria design.

Design: HIT arcHITects – Piantini
Photo L. Privitera